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Performance in Nickel Transportation

Our nickel ore transportation to Australia, which began in the late 1990s, is an example of one of our biggest Handymax fleet businesses.
As a carrier of coal loaded in Australia, nickel ore transportation with discharge points in Australia was a trading right we were determined to get.

For a maritime transport company to make a profit, it must do its utmost to maximize loading, or in other words, to avoid sailing empty vessels. In particular, for our company carrying coal from Australia to India, acquiring a steady combinable busuness back to Australia was one key to making the service profitable. The answer to that was acquiring the contract nickel ore carriage to Australia.

Originally, this nickel ore transportation was performed by a Canadian shipping company. However, nickel ore transportation is delicate and their performance was not always enough to satisfy the customer. After 2 years of safe service and continuous marketing efforts, we succeeded in making a contract to transport 3.5 million tons of nickel ore per year.

It was our proven maritime transportation record and experience that allowed our company, which was not well known at the time, to beat a rival company. Until then we had spent 35 years transporting nickel ore for other companies and we feel that knowhow and those results were recognized.

Since then, our performance has gained the absolute trust of our customers.

Implementation of Overseas Operations /
Daiichi Chuo Shipping (Singapore) Pte. Ltd.

A turning point for our company, which from the mid - 1980s had increased our overseas business development, was the opening of our Daiichi Chuo Shipping (Singapore) Pte. Ltd. (=DCSP) in 1996.
It was the first step in our strategy to begin carrying cargoes between Southeast Asia, India and Oceania in earnest and made us one of the earliest Japanese companies in the area.

At that time, we had 6 staffs from Japan and 3 local staffs. Naturally this personnel structure increased payroll costs. Then in 1997 there was the Asian currency crisis which put the continuation of the office at risk. However, we daringly decided to keep DCSP open because "carrying cargoes between Southeast Asia, India and Oceania is a growth business and Singapore is a geographically vital location".

Over 10 years on, DCSP is strongly supporting the growing business of carrying steel raw materials and non - ferrous ores between Southeast Asia, India and Oceania. The number of trusted local staff has increased and we have become more familiar with them. Now they are valuable personnel for us and giving support to Japanese staffs. This pattern of having "overseas offices with a core of local staff" followed the pattern set by the 2006 opening of our Daiichi Australia Pacific in Brisbane and the 2011 opening of our Daiichi Chuo Shipping (India) Private Limited in Mumbai.

In addition, our overseas affiliates and offices act as staff training grounds. One of the Japanese staff being sent to DCSP is being placed with their further education in mind. The tramper business is ultimately formed through face to face meetings between people. By increasing the number of personnel who are, not only linguistically, more than capable of dealing with our international customers, we aim to advance our international business further.

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